I have read recently several pleas from trade publications extolling their virtues of reaching audiences.  Each had one common theme: In 2009, it is imperative to not go ‘dark’, but to continue to keep your brand in the front of people’s minds.
This is a very true statement.  Marketing in a down turn is incredibly challenging, [...]

Got today’s chart from Marketing Sherpa.    I was excited because it is the first in their video benchmarking series.  I took the survey and was anxious to see the results.  Today’s chart I am not sure I agree with though.  The results are mixed which tells me that there is no magic pill that energizes [...]

This is the week that was in social media…
The digital music space may become even more crowded.  Reports surfaced that Facebook is investigating some sort of music delivery service. Facebook does not want to tangle with the big record companies over licensing issues nor build a service from scratch.  As such, they are looking to [...]

I came across an excellent study regarding online video.  Some great take aways like keep your programs short (3 minutes or less) and make them funny, music oriented or user generated content for max appeal.  This article came from Marketing Charts.