Received an interesting report from Marketing Sherpa today regarding the use of Web 2.0 tools, specifically user generated content and online advertising page views.  According to the report, page views can decline with the use of web 2.0 technology.
This has a logical explanation though as web 2.0 tools provide content that a visitor is more [...]

We are going to double post today with these online advertising tips that was ready to go yesterday and we ran out of time to post and a post about street marketing.
UniversalWit acts as a news aggregator for the AMA Pittsburgh blog and we have been re-posting the Marketing Sherpa report on online advertising.  We [...]

As a follow up to last week’s Online Testing chart from Marketing Sherpa, we find this one of interest as well on banner clicks by size.  According to the results, it seems that size does matter, but as in specific not necessary bigger:

I was perusing through the daily newsletters and found this of interest and applicable to this blog from the Marketing Sherpa.  The chart of the week deals with online advertising, specifically some suggested testing options based on budget.