I have read recently several pleas from trade publications extolling their virtues of reaching audiences.  Each had one common theme: In 2009, it is imperative to not go ‘dark’, but to continue to keep your brand in the front of people’s minds.
This is a very true statement.  Marketing in a down turn is incredibly challenging, [...]

Online and new media had another year of growth in preliminary numbers reported:
Time Spent Online ……………. +8%
Online Video Views……………. +40%
Blogs………………………………… +20%
Online Advertising……………. +17% (Through the first 3 quarters, expect it to be lower when 4Q is reported)
ECommerce……………………… +17% (Smaller than previous years, but still respectable growth)
Online is now the 3rd largest advertising medium.

Great chart today from Marketing Sherpa that highlights shift from traditional to online.  Speaks for itself:

We continue today with more opinions on the shift from traditional to online and handling the reduction of marketing budgets.  Let’s get right to it.
First up is Simon from Online Perception Audits.  Simon writes:
Yes (Budgets are shrinking)….. but they’re not my budgets, they are other peoples.
TV / newspapers / traditional media have been seen to [...]

We continue today with some more insights into how traditional marketing is shifting to online and how budget cuts are impacting marketing.  As with Friday’s posts, the insights and opinions shared are from others collected via a question on Linked In.
First up today is Kevin from Network Solutions.  We share the same thinking on being [...]

Seems, we are having trouble getting our posts done on the blog this week.  It has been a busy one.  Today, we finally get to our first post of “You are Not Alone”.  These posts will come fast and furious and share perspectives from others.
The original question was posted on Linked In:
Are you shifting budget [...]

Keeping with the scary week theme in this blog, we take a look at the recent comments regarding the death of blogs and try to avoid the marketing budget slashers.
Are Blogs dead?
That was a recent headline.  According to some reports blogs have been dead since 2004.  Guess that would make them a zombie them.  The [...]

Contextual ads are a bit different than your search ads.  So we are on the same page, contextual ads are ads that are served based on the content of a website.  For example, a website devoted to photography would carry ads for cameras.
So what makes these ads different from your search ads?  After all, are [...]

Reuters reported today that YouTube will look for more ways to monetize their network.  The site is in the process of building out an e-commerce module that will sell music, videos, games, books, concert tickets and other media related items.
The site has partnered with Amazon and Apple for delivery.  When you view a video you [...]

Part 1:
A rough economy typically takes a toll on marketing.  Good marketers weather the storm by showing realistic ROI for their programs. They shift resources when necessary and use these opportunities to win market share.  Yes, it is easier to grow in good times, but I hold firm to the belief that you win market [...]