Today’s blog post is actually devoted to others.  Social media is still relatively new and for certain is always changing.  It is important to stay up by reading and researching and talking to others.  You gain strength this way.  That is one of the things I like most about social media, the fact that you [...]

This is part 2 of marketing in an unstable economy.  In this post, we will look at some tips on how you can get more for your marketing buck.  Making your marketing dollars go further in tough times will help you show more return to management, manage lower budgets, and position you well against competitors [...]

Part 1:
A rough economy typically takes a toll on marketing.  Good marketers weather the storm by showing realistic ROI for their programs. They shift resources when necessary and use these opportunities to win market share.  Yes, it is easier to grow in good times, but I hold firm to the belief that you win market [...]

I was perusing through the daily newsletters and found this of interest and applicable to this blog from the Marketing Sherpa.  The chart of the week deals with online advertising, specifically some suggested testing options based on budget.

Change is often feared, yet change is inevitable and all around us. New Media such as social networks, blogs, and other user generated content is big change to many marketing folks. It is often more comfortable to continue a marketing strategy because of its familiarity. After all, to make a change, you [...]