On Friday, we gave you our favorite 5 of all time Super Bowl commercials.  I don’t think any from 2009 will bump the top 5, but feel free to give us your opinion.  We also said we expected to see much tie in between traditional and new media with the commercials.  We were mostly wrong.
Though [...]

There has been a bell tolling since late last year.  It started with the collapse of several newspapers.  It rang again yesterday with the announcement that Google is discontinuing the print ad service.  I must admit that I no longer receive a newspaper.  I do still read several trade magazines though.
Is print dead?

This Friday post might not be as fun as last week’s on Podcasts, but today we bring you some reading materials to help you gain comfort in transitioning to the digital world.  After all reading is FUNdamental.  Bad joke, I know.
Today’s list is by no means exhaustive, but here are some of the sources I [...]

I was thinking about today’s post, but I just can’t get this out of my head from WOMMA and the Financial Times:
The Institute of Practitioners in Advertising (IPA) has warned that advertising agencies face growth of just 1.2% a year by 2016 if the industry fails to tackle the changes to the media created by [...]

Some interesting web marketing trends are emerging early in 2009.  The economy has influenced several.  Another factor in the development has been the continued shift to digital marketing.  In fact, it seems to be on every one’s minds.  I am a member of the American Marketing Association and they have two webinars scheduled for later [...]

I have read recently several pleas from trade publications extolling their virtues of reaching audiences.  Each had one common theme: In 2009, it is imperative to not go ‘dark’, but to continue to keep your brand in the front of people’s minds.
This is a very true statement.  Marketing in a down turn is incredibly challenging, [...]

Great chart today from Marketing Sherpa that highlights shift from traditional to online.  Speaks for itself:

We continue today with some more insights into how traditional marketing is shifting to online and how budget cuts are impacting marketing.  As with Friday’s posts, the insights and opinions shared are from others collected via a question on Linked In.
First up today is Kevin from Network Solutions.  We share the same thinking on being [...]

Seems, we are having trouble getting our posts done on the blog this week.  It has been a busy one.  Today, we finally get to our first post of “You are Not Alone”.  These posts will come fast and furious and share perspectives from others.
The original question was posted on Linked In:
Are you shifting budget [...]

This is the week that was in social media…
The digital music space may become even more crowded.  Reports surfaced that Facebook is investigating some sort of music delivery service. Facebook does not want to tangle with the big record companies over licensing issues nor build a service from scratch.  As such, they are looking to [...]