It may sound shocking, but I find myself recommending Facebook for more B to B clients.  The simple fact of the matter is Facebook has grown up.  It is not just for kids anymore, and serious discussions are taking place around B to B topics.

I will not pretend that if you plaster up a Facebook page for your business that success is just around the corner.  However, if you ignore the social network because you think social networks other than LinkedIn and select few others are not for business, then you will miss out potential new ideas, new customers, and new communications tools.

Don’t take my word for it.  Take your service or a few of the keywords that you would use for your SEO.  Do a search for them on Facebook.  See how many like minded individuals are out there in groups or pages.  Also, take note of events around these subjects listed on Facebook.  Could you be having meaningful discussions with these people?  Could you promote your applicable webinars or other events?  Could you potentially meet new customers?

I am guessing you will find at least 5 or so groups that make sense and probably hundreds of like events.  Face it B to Bers - you are missing opportunities on social networks such as Facebook.  It is time to add this to your marketing mix.