Facebook recently made some changes to both an individuals’ profiles and business’ pages.  The jury is still out on the profiles change.  However the page changes make them far more powerful and dynamic.  

If you have not signed up for a page, now is a good time to do so.  It  will not be a magic bullet, and I highly recommend that you use both offline and online efforts to promote your presence on Facebook.  However, when you do start populating with fans of your pages, you will find communicating of them to be fluent and easy with the new changes.

If you already have a Facebook page, take advantage of these changes and communicate with your fans.  Make sure to update your status on a regular basis as this is now broadcast to your fan base.

Keep in mind that you need to create engaging content.  Promotional messages will be accepted, but be sure to sprinkle in other useful content.  Be it tips, tricks, ideas, new videos, stuff they might like - whatever your audience would be most interested in seeing.

Also look at Facebook as another search engine.  Yes, Facebook can help your SEO efforts in other places.  However, it has grown large enough that it is a search engine in and of itself.  We will have some ideas on how to optimize for Facebook next week in this space.