I will spare you my Bob Vila impression today.  Today’s topic is a simple fix that can take your old 1.0 home page and switch it to a Web 2.0 page.  The fix – add an RSS feed.  That’s it and every home page should have a feed.

The difference in thinking revolves around taking your informational site and transforming it to a content rich site.  Adding the RSS won’t in itself deliver outstanding results.  Keeping your site up to date with fresh and engaging content will accomplish that task.  RSS will make it easy to let others know that this content is new.

The main advantage to installing your RSS feed is search engine optimization.  Search engines like Google tap your RSS feed and use it to rank you on relevant and fresh content.  If you are looking for a SEO boost and you have made sure your architecture is optimal and you content is optimized, but you still are not moving up the ranks, then adding RSS might just do the trick.

It is an easy step into Web 2.0, and remember you don’t have to leap into this world.  You can wade in slowly.  Start with easy fixes to your house before you build your vacation home on Twitter.